Do you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers.
These five tips will help you gain followers, attract prospects and make connections on your social channels...for free!
1. Create Compelling Content
If you create real estate content that helps or entertains people, they’ll be compelled to read and share it. Your content may take the form of a helpful home staging blog post, a local market report, or even an infographic for first-time buyers.
Taking the time to find the right words—and the right graphics—will pay off big time. If you don’t, your lack of enthusiasm will show, and your audience won’t engage, which may lead to you feeling prematurely frustrated with social media as a marketing channel.
2. Post Strategically
Now that you know what you want to say, determine how and when you should post it. Posts that go up on Thursday, Friday and Saturday tend to receive the most engagement, especially if shared in the early afternoon. Don’t post too often though. When you post multiple times a day, people may start ignoring—or even hiding—your posts.
Many platforms have scheduling tools that allow you to prepare your posts in advance. Try TweetDeck for Twitter or the Facebook Pages Manager app on your mobile device.
3. Engage Your Audience
When someone takes the time to like, share or comment on one of your posts, return the favor by responding to thank them. This is especially important on Facebook, where comments are seen as engagement, helping to widen the reach of your post. The more comments you have (including your own), the more people will see what you shared.
4. Stop Talking About Yourself
Social media is where people go to engage other people and brands in conversation. They’re not there hoping to see real estate advertisements. If all of your posts are about your new listing or next open house, you’re unlikely to get many followers or see much interaction.
A better approach is to ask questions, offer home tips and share information about local events to show you have a strong knowledge of both the industry and your marketplace.
5. Remember to Share
Sharing content created by other social media users will help you build relationships that expand your reach. Find colleagues, referral partners and industry leaders who are using the same channels you are, and follow them. The more often you comment on and share their posts, the more likely it is that they’ll reciprocate and share your content. When they do, your social media posts will have the ability to reach a whole new audience.
Don’t forget to include links to your social accounts on your real estate website and in your email signature so people know where to find you. Now get out there and start networking!
The Association of Real Estate License Law Officials estimates that there are nearly 2 million active real estate licensees in the United States, and with new agents hitting the market every day, competition can be fierce.
Any new real estate agent is pumped to be starting in the biz and dreams of success, but those first few months are not always easy and some adjustment time is often needed. Brokers can help alleviate some of the common day-to-day struggles that new agents face by offering advice, being there to answer questions and teaching them what it means to be a successful agent.
Of course, getting off to a good start is desired, and that can be accomplished by following some of these helpful tips.
1) Find a "Work" Home for Yourself: Before you can help others find their perfect homes, it’s important that you find your ideal work “home” in either a large national brokerage or small local firm—whatever you are more comfortable with. This decision is key and will affect where your career goes, because if you’re not happy, the chance of making your clients happy diminishes. Make a list of what you value most from a brokerage partnership (education, training, use of technology, etc.) and seek out those that meet your requirements. Be sure to work in an office that offers support in all aspects from how to make a cold call to how to handle legal issues. Find a company that views you as an investment and is committed to making you successful.
2) Shadow A Co-Worker: Your brokerage is probably full of successful agents; find a mentor and spend some time listening to how they interact with clients and emulate some of their moves. Ask them for advice and see what challenges they overcame in the early days so you don’t make the same mistakes. An experienced agent can lead you in the right direction quickly.
3) Listen: Sure, your job is to be the expert, but it’s important not to talk over your clients and try to instill your thoughts and ideas over theirs. Pay attention to what your clients are saying and really looking for. Ask them questions help you understand exactly what they want. An agent that’s a good listener will form a long-lasting relationship with a client. Use these listening skills in the office as well. Pay attention to trends and keep your ear to the ground on anything noteworthy in the industry.
4) Find a Niche: One mistake that new agents sometimes make is trying to be all things to all people. Finding one’s niche—an aspect of you that you are very passionate about that helps people put you in a category in their mind—is a great thing to do at the beginning of your real estate career. Having a niche makes a great first impression, it defines your passion, it separates you from your competition, it enables you to create a perception around what you do, it captures “top of mind” awareness for future prospects and referrals, and most importantly, it helps people to remember you.
5) Establish Yourself Online: The National Association of Realtors reports that 91 percent of agents have some sort of social media presence, and its importance grows every day. You can barely be in a room without someone being on his or her cell phone, tablet or laptop, so having a presence online is vital to reaching new customers. Be sure to create a user-friendly website with your photo and contact information clearly visible. Register on local review sites like Yelp, create accounts on Twitter, Facebook and Instagram, and start a real estate blog showing why you’re an expert. Also, be sure to stay active on your sites to keep people coming back. You want to build a strong reputation so whenever a local buyer or seller thinks of real estate, they automatically think of contacting you. NAR shares that 90 percent of homebuyers look at homes online and 45 percent of these house hunters first saw their new home online and connected with an agent that way. Don’t miss out on this opportunity because you’re not tech-savvy or don’t want to spend time on the Internet. It’s the 21st Century—you need to be connected in every way possible for success.
Connecting with potential buyers and sellers through social media is a great way to establish yourself online, but most are not sure where to start. Homes.com Social is designed specifically for real estate professionals who are looking to build their social audience and increase their engagement with consumers. As a new agent, you’ll want to make sure you have the right tools in place to help you succeed and engaging with your social audience is a great place to start that process.
With the housing market on the rebound, people may be attracted to a career as a real estate agent. Rookie agents can be prone to mistakes, which is why E&O insurance is important for these professionals. The following are some of the most common errors made by inexperienced agents:â€¨
1. Failing to keep in touch with clients
One of the most important aspects of the agent-client relationship is communication. If the person buying or selling a home isn't constantly updated on the process, they could feel out of the loop. As a result, even the slightest error could result in the client wanting to recoup damages, because the person wasn't provided with the necessary details to be informed on the process. For this reason, rookie real estate agents need to stay in constant contact with clients, and make them aware of any new developments. Even if it is just a simple text message saying that everything is going well - something is better than nothing.
2. Not earning designations
Continued education is a key factor for all new real estate agents. Many highly respected agents have made a career commitment to obtain advanced industry designations. By taking classes to acquire new skills, agents can become better at their jobs, which, in turn, could reduce the risk of mistakes and lawsuits. Additionally, agents with designations are often chosen by buyers and sellers over ones that don't, so this could be a good move for rookie agents that are learning the specifics of a new industry.
3. Not taking advantage of target marketing
The driver of the real estate business is buyers and sellers. If agents are unable to reach these people, chances are they will be unsuccessful. One of the best ways to get the right people interested is through the use of target marketing. For example, if an agent is selling a property that will likely go for $300,000, it is important to market toward the income group that can afford this type of home. There is no sense in going after multi-millionaires for such a property, as these people will likely want a much bigger and more lavish house.
4. Poorly presenting listings
Listings are the livelihood of real estate agents. If properties aren't shown off well enough to attract buyers, they don't earn money. One of the biggest mistakes made by new agents is not having proper listing presentation. Not only could they be costing themselves money, but also their clients. If poor presentation leads to people not getting top dollar for their home, they could end up suing for damages.