You’ve packed up your dorm room, thrown your Frisbee into storage, and have bid adieu to those cumbersome textbooks. College has culminated, so what now? This exciting time in a young person’s life is ruled by one question: what’s next? For many, that answer takes quite a while to define.
Many millennials are open to moving back to their parents’ houses after college. But for some, moving home may not be a viable option or, at the very least, seems an undesirable path post-college. This is leading recent college grads to a fork in the road: should I rent or should I buy? With renting costs continuing to rise, many recent graduates are deciding on the latter.
So, as a recent college graduate, what do you need to know when buying your first home?
What does the future hold?
It can be very daunting to map out the next ten years of your life just as your tassel has been moved to the left. Impulsive decisions should be left in the dorm room and recent grads need to plan where and what they will be doing before considering buying property. Thinking like a real estate investor rather than making emotional or rash decisions can help guide the thought process.
"Before college grads think about buying a home, they should have both a stable job and firm plans to live in the neighborhood for at least the next five years,” says Brian Davis, VP of ezLandlordForms. “If a recent grad is cemented and secure in their current location then they should talk to several mortgage lenders (starting with their bank) about their loan qualifications.”
What should recent college grads see as red flags in their future? For example, do you plan to go back to school? If so, then buying a home right after undergraduate studies isn’t smart. Another factor is where you want to live. Many recent college graduates will gravitate to hip, chic areas where property values are through the roof. You have to ask yourself if you can afford an area like that and if not, whether you would be happy in a less desirable part of town.
Buying your first home is a huge decision, so all the factors together can become overwhelming. However, if you are mentally prepared to take the journey then you need to be certain that your wallet can handle the weight as well.
Plan, Plan, Plan
Before you even think of picking up a pen and inking a deal for a mortgage, it’s important to be aware of your financial standing. With technology essentially being ingrained in a young person’s DNA, budgeting has never been easier. There are a slew of apps for smart phones that are tailor-made for budgeting and planning your finances. These can enable you to see what you may be able to afford and when.
In addition to knowing the precise state of your finances, it is important to know your credit score. Just hearing these words alone can send people into a panic, but for an easy way to check it visit AnnualCreditReport.com. This is the only site that’s federally mandated and an authorized source for a free credit report. Be wary of any other sites that promise to run your credit for free.
Once you know your score you can decide what next steps to take. If it’s too low to even apply for a home loan (anything below 580), it’s time to get your credit in order. You should open up a credit card and pay it on time, stay on top of your student loans, and make sure you don’t have any lingering past due debt.
Many new buyers also don’t factor in the hidden costs of buying their first home. As well as the down payment on the property (which has proven tricky for recent grads to raise due to student loans), there are also appraisal charges, closing costs, taxes, insurance and property inspection fees.
Much like school itself, the best thing a recent college graduate can do is their homework. Thankfully, you can get a hand by partnering up with a team of professionals. As long as you think with a clear head and have a healthy financial standing, you could soon be hanging that fancy diploma in your very own home.
Reprinted with permission from RISMedia. ©2015. All rights reserved.
Does the time you spend working on social media show a huge return on your investment? Not many agents can measure their online effectiveness directly to sales, but the top-performing agents know what to do and how to do it and show impressive results! Critics are quick to point out the direct sales connection between online posting and real sales, but when done effectively, sales increase and so does your bottom line.
Interviews with highly successful online marketers tell us that your real goal should be to contribute and publish content that is relevant on a local level, timely and specific to the followers in your communities. The ultimate goal is to garner engagement, not just simply gain “followers.” Think of these social media channels as an opportunity to become the “celebrity authority” of your marketplace. To do so, here’s a few guidelines to get you started in the right direction:
1. Pull, don’t push!
This is tough for some of us that sell, because that’s what we do…SELL. But this doesn’t work as effectively online. Strive to inform, rather than blast your new listings. Use engaging conversation to invite the viewer to want more information about an area or lifestyle where a property is located. If the information at that time is irrelevant to their needs, they will move on but those that have an interest will be engaged. Social media engagement is “social”—like a real conversation, which requires participation. Think, “how can I add value with this posting of information for a prospect?” and then be willing to share your content, tips, and resources freely to help your community.
2. Be you!
Authenticity and transparency are the cornerstones of social networking. Sharing shouldn't be all business. It's more successful when you include some personal insights. Highly successful Ohio agent Judie Crockett posts pictures with her family, at community events and with other people along with interesting posts about particular properties. Be real. Be open. Be honest and most importantly, be you!
3. Hang out where your target market hangs out, and choose your online channels accordingly.
You don’t have to be on every social network out there. It would be impossible to maintain an active presence on every social network, so do be where your customers are! Monitor where your engagement is showing highest visibility and response, then work that priority channel well.
4. Don’t abandon traditional marketing.
Many agents abandon traditional marketing completely using only online marketing, which can be a costly mistake. Even with the new social marketing, traditional rules of marketing still apply. Just think of social media as simply another channel to build your brand and to market your message, not as a replacement of the other forms of marketing. The key here is integration! Email and searches are still where most marketers spend top dollar, and as social media continues to evolve driving traffic through all mediums is key. Continue to integrate your messaging thru multiple mediums like direct mail, and electronic communication and be sure to include your social media links in your traditional marketing initiatives to promote interaction and participation. This strategy provides the prospect with options to respond to you using whatever channel they prefer to connect with you.
5. Social media is a mindset, not just a toolset!
Understand that social media is simply another tool to encourage connections that engage us with people to create relationships. Social media is the vehicle we need to use these online communication channels to help us be a resource to our marketplace. Your goal is to use social media as a tool that combines a strategy with the ultimate goal to develop differentiation as you brand and position yourself to your specific market. Then you can plan your specific online marketing and convergence strategies to target relevant content to your specific target market.
6. Consistency is critical.
There’s simply no better advice. In order to activate and sustain engagement, you must follow a cohesive digital calendar that serves as your blueprint for the delivery of consistent relevant and local messaging. A simple 90-day calendar works to block various dates for different actions blending both the marketing of events and informational postings. This is a critical step to begin creating an online community to engage fans, followers and participation.
7. And finally: monitor, listen and respond!
There is nothing worse than working to connect and then not replying to those comments and postings when people reach out to you. Be sure to monitor what is going on DAILY in the communities where you are participating and RETURN the response. Respond with a thank you for the endorsement, or appreciating their post. Acknowledgement is the ticket to real online engagement that will grow your community and build a strong online presence.
Social media is here to stay…so follow these guidelines to help you maximize the power of social media engagement!
Branding yourself, your team, or your brokerage is important for becoming recognizable in your market as well as communicating your business specialty or message. Have a logo created for your real estate business by a professional designer — starting at $5. How is this possible? Fiverr.com. This site can best be described as a networking site to connect with designers, videographers, editors, writers, translators, musicians, and nearly anything else you can dream of for your business.Your first step will be to visit Fiverr.com and setup your free account. Once that is in place, you can either use the “search” function at the top right or choose from the various category lists provided along the top.
1. Logo Design:These services would be ideal to get a nice logo for your website, email signature, etc:
2. SEO Services:SEO on Fiverr is very tricky. There are a lot of gigs that could potentially do more damage than good, so I cannot confidently say that these will help you.
You’ll see mixed reviews from people all over the web regarding the effectiveness of these services.
A good rule of thumb is to stay away from sending too many links to your main site either way.
Perhaps submit these to other 3rd party sites like your Facebook page if you REALLY want to test this.
There are endless gigs available, so use at your own discretion…
3. Article Writing:Want content for your website? Or perhaps you are looking to submit some optimized articles to other 3rd party sites?
Here is a short list of services that can help you get some written content for cheap:
4. Video Marketing & VoiceoversGet professional listing or marketing videos done for you. Voiceovers are really useful, especially when creating a professional marketing video. FYI: Many video marketing services will integrate your audio as an added service:
In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. What better way for an agent to tell these stories than through a picture? It’s this idea that has turned Instagram into one of the largest social media platforms, with over 400 million monthly active users and about 3.5 billion “likes” happening each day. And if you plan on marketing to Millennials, Instagram is a great way to connect with this booming audience.
Instagram is a unique way to share photos and short videos, and is quite different from Facebook or Twitter. In fact, the average interaction on Instagram is about ten times higher than Facebook. Instagram gives you the ability to add filters to images and create taglines to share what’s happening in your life. While most use the app to share their personal life, many real estate professionals have started seeing the value of using Instagram to promote their business. Harnessing the power of Instagram can take some practice, but the results can be well worth it. Here are five tips to help you start promoting your real estate business on Instagram.
1. Behind the scenes
One of the most exciting ways to connect with users through Instagram is by sharing a behind-the-scenes look at your life as a real estate agent. If you work with a team, share your company culture by showcasing different events that may be happening in your office. If you’re a single agent, share a shot of your open house or a closing gift you’re planning to give to a client. Also, make an effort to show your personal side. If you’re a marathon runner, dog lover or wine enthusiast, feel free to share this niche with your followers as well. It can help you connect with more users and boost your fanbase.
2. Show off your listings
Think of different ways you can showcase your newest listing on your Instagram page. However, rather than posting a standard shot of the front of the house, separate your posts into different images. Find a special feature in the home and post a picture of it one day. Later in the week, show off the newly renovated kitchen. A few days later, share a picture of the fall flowers in the front yard.
To give your photos more of a pop, consider creating a collage or adding a text layover. Recently, Instagram created its own collage interface called Layout. Through this, users can easily create collages that upload seamlessly through Instagram. Add text layover, image overlays and more without the help of a graphic designer through apps such as PicMonkey or Font Candy. Also, don’t forget to tag the location of your listing. A recent survey found that adding a location to a post results in 79 percent higher engagement.
3. Use the video feature
If a picture is worth a thousand words, imagine how many a video is worth. After featuring key pictures of your listing, do a video walk-through of listing. This can show potential clients exactly what they’ll see when they walk into the home. You can also create a video tour of the neighborhood. Show off any hot spots in the area and let viewers see what their life could be like if they purchase the listing. Keep in mind that Instagram videos can only contain 15 seconds of footage. To squeeze a little more into your video, Instagram teamed up with Hyperlapse to create time-lapse videos.
4. Optimize your content with hashtags
Hashtags, for example #realestate, are one of the best ways to optimize your Instagram posts. Including a hashtag makes your image searchable so others can find it, even if they don’t follow you. By tagging your post with a keyword (neighborhood name, newhome, househunting, openhouse, etc.), your picture will be grouped with images posted by other users who are using the same tag. This is a great way to engage with users who have similar interests and encourage them to follow you. We recommend using 5-10 hashtags to help draw in followers, since too many can scare visitors away.
5. Share the love
While responding to comments on your own pictures is a great way to start, make an effort to interact with others as well. Find users with similar interests and like or comment on their photos. You can also mention other users in your own posts by using the “@” sign. According to a recent survey, @mentions in captions receive 56 percent more engagement than those without. This can help you foster connections and build your group of followers. While these users may not be looking to buy or sell a home at the moment, they may plan to in the future or know someone who is. Keeping in contact with your followers helps to keep you top of mind.
While Instagram is a great way to promote your brand and your listings, it can be challenging for a busy real estate professional to maintain, along with other social sites. Need help managing your social presence? Homes.com’s Social team is here to help. Homes.com Social is a comprehensive social media suite, designed specifically for real estate professionals who are looking to better connect and engage with their audience. Give your real estate brand a social media strategy that is sure to boost your business.
Every broker wants their agents to be more successful, but what are the most effective ways to accomplish that? Training is one key component, but in an industry dominated by listing and selling, it’s easy to overlook training in buyer perspectives.
The Accredited Buyer's Representative designation improves an agent's understanding of buyer representation and puts them a step above their competition.”
The impact of ABR® training is immediate. This coursework could make your better better critical thinkers, negotiators and marketers.
The ABR is one of the best courses to teach agents how to analyze their time so they are productive, and not just busy. The ABR® class helps agents know what questions to ask to analyze their buyers’ wants and needs so they can narrow their search parameters and deliver better results. Not only does this help increase her agents’ sales and income, but also results in more satisfied buyer-clients.
What do agents say about their ABR® designation? In a recent survey conducted by the Real Estate Buyer’s Agent Council (REBAC), over 750 ABR®s who also hold other designations said their ABR® was most important to them. Among the top reasons cited:
• I gained valuable training that improved my knowledge.
• It’s the designation most widely recognized by the public.
• It gives me credibility and respect with buyers.
• It sets me apart from other real estate professionals.
Survey respondents also gave top marks to the numerous member benefits that ABR®s receive, helping them earn more business and work more successfully with buyers.
The ABR® Designation course is one of the best ways to give your agents a competitive edge and increase their productivity.
TAKE THE ABR COURSE ON SEPTEMBER 8th & 9th at EBCBOR!
Special Promo Code just for YPNers! Use ABR4YPN to save!
Click Here to Register Now
In 2015, Facebook passed 1.49 billion monthly active users, 874 million mobile users, and 728 million daily users. Combine those staggering numbers with recent National Association of REALTORS® stats that show that more than half of all homebuyers learn about houses on social media sites, and you’ll quickly understand why establishing a Facebook network to interact with clients is necessary for success.
A savvy agent understands that interaction isn’t enough. Sure, comments and likes are great, and seeing your Facebook-friend list increase is always a nice boost, but if you aren’t turning these people into clients—those who reach out to you about buying or selling a home—you’re not using the site correctly. You may be building up a nice list of people who come to your page to read about helpful home tips, view a weekly joke or even see the photos of new houses on the market, but getting those people to take the next step is key. Here are four ways to turn those Facebook followers into clients.
1. Utilize Facebook Analytics
Facebook offers a series of free tools for real estate pros to measure the effectiveness of their Facebook marketing efforts. In addition to a business page, Facebook also offers insights, analytics, and targeted advertising as a way to improve your branding presence and increase your conversion rate. Analytics can tell you which of your posts are engaging followers, allowing you to create similar content for more interaction. Also, use your Facebook insights to determine the type of audience most frequently interacting with your posts, and then tailor your content and marketing accordingly.
2. Target a Custom Audience
Another way to interact with potential clients through Facebook is by creating customized ads and targeting them to reach a custom audience, specifically users who have visited your website. This Facebook tool allows you to reengage with these users to make your ads more impactful. Creating this custom audience involves adding a Facebook-generated code to your webpages, but it’s not as difficult as it sounds. View this help page for more details and step-by-step directions.
3. Create New Carousel Ads
Until recently, Facebook only allowed you to promote a single listing in a paid advertisement. However, now they’ve created a carousel option with multiple images and links. With this new ad option, you can create 3 - 5 images for a single ad unit, along with headlines and links or calls to action for each. If you have multiple listings in the same community, this is an ideal way to feature each of those properties. Then, take it one step further by targeting the ad to users who live in that area and may be looking to move.
When selecting images for this ad, it’s critical to find high-quality photos that will capture your audience. With this type of ad, when a user clicks on a particular listing, it will take them straight to your website where they can read more about the property. Even if the listing isn’t a fit for them, they’ll already be on your website where they can browse for other available options.
4. Engage through Featured Videos
According to the National Association of REALTORS®, homes listed with video get four times more inquiries than homes listed without video. Furthermore, Facebook studies show that Facebook accounts for 60 percent of all video content sharing worldwide. Looking at these numbers, it’s clear that users are engaging with video content on this social platform. By taking advantage of the featured video tool, you’ll be able to create another lead generating source. This tool allows you to pin an uploaded video to the top of the video tab on your profile. Each time a user checks the video page of your profile, your featured selection will be the first thing they see.
When determining which video to feature (or even what to create), consider what you want to push to your audience. Do you have a number of listings in the same community? If so, you could make a video that highlights the key aspects of that community, such as local coffee shops, parks, shopping areas, etc. On the other hand, if you have a new listing you’d like to promote, video allows you to give prospects a virtual tour of the property, while also showing clients you’re doing all you can to sell their home.
Developing relationships with your Facebook followers can take time, but it will be worth the effort once the conversion begins. If you’re looking for a way to get the most out of your social media efforts or need help getting started, the Homes.com Social team can help. A comprehensive social media suite, Homes.com Social is designed specifically for real estate professionals who are looking to better connect with their audience.
Reprinted with permission from RISMedia. ©2015. All rights reserved.
Guest Post by Verl Workman
Working with buyers in a growing market can be challenging but if you study and follow proven negotiation strategies you will put your buyers in a competitive situation and have a much better chance of closing the transaction.
1. Offer an increased amount of earnest money
Don’t be afraid to really put your money where your mouth is. Don’t just say “my buyer is really a great qualified buyer.” Put $10,000 or $20,000 in earnest money when others only have $5,000. This alone will bring your offer to the attention of the seller. Remember the earnest money goes toward the down payment anyway so put your best foot forward and make your offer stand out.
2. Send in verification of your buyer's funds
Send in verification of your buyer’s funds with cash offers or a very strong pre-approval letter when financing is needed. An underwriting approval carries more weight than a simple letter from the lender stating the client is approved. With an underwriting approval your financed buyer becomes competitive with the cash buyer.
3. Give the seller a chance to move
By allowing a few days after closing for the seller to pack and move shows that your clients are reasonable and want to work with the seller to make the transition much easier. This is a nice gesture and will stand out to the seller.
4. Go in strong
We always suggest going in with your best offer first. In a competitive situation, getting the house is where you as an agent shine, not on beating up the seller and showing your negotiation expertise. If you go in with your best offer first, then your buyer won’t beat you up if the home sells above your ability and desire. It becomes simple mathematics.
5. You must be the market expert
Understand home values in the area. Sometimes the seller prices a home below market price in an effort to attract multiple offers. In these cases, you can offer above the list price and still be comfortable that you are not over paying for the home.
6. Don't include contingencies
Don’t include contingencies for the sale or lease of another property unless absolutely necessary. Sometimes including a financing contingency protects you just as well even when you have another home to sell.
7. Don't ask for the world
Building unnecessary requests for home warranties, termite bonds, and personal property complicates the offer and moves it to a different pile. Keep it simple and easy for the seller to understand your entire offer.
8. Don't ask the seller to pay part of your closing costs
Don’t ask the seller to pay part of your closing costs unless absolutely necessary. Sometimes we ask for this even though it’s not needed. When competing for the property with other buyers, offers quickly get reduced to the bottom line net to the seller. Closing costs could be the reason your client loses.
9. Find out what the seller really wants
What is truly important to them? Once you know this information you can include it in the offer. I learned from the great Zig Ziglar that if you give enough people exactly what they want you will find that you almost always get exactly what you want, and in this case it’s the home.
10. Communicate clearly
Communicate clearly to the seller what it is that your buyers really love about their home and why it is perfect for your buyers and their family. It’s ok to include a brief letter from the buyer along with a short video.
11.There most likely will be a counter offer
A good listing agent will advise a seller to counter all offers even good ones. If you and your buyers are prepared for this it will move the process along a lot faster.
12. Respond quickly and comply with dates
Your ability to get a deal done might come down to how fast you can respond to counters and your ability to do things in the time requested by the seller. Pay special attention to the small things that the seller may want and make it easy for them to choose your offer.
Dealing with multiple offers is not easy, but it is very much a part of what we do as buyer’s agents. Don’t get discouraged, follow the outline provided and you will win more than you lose.
The most successful real estate agents place great value on developing lifetime relationships with their clients. In today's competitive marketplace, they are aware that their clients are aggressively prospected and their loyalty cannot be taken for granted. Customer focused real estate companies recognize that relationship building and follow up service are critical components for promoting both customer retention and revenue growth.
Recognize the importance of nonverbal communication and learn to "listen with your eyes." It might surprise you to know that research indicates that over 70% of our communication is perceived nonverbally. In fact, studies show that body language has a much greater impact and reliability than the spoken word.
Create a favorable first impression and build rapport quickly by using open body language. In addition to smiling and making good eye contact, you should show the palms of your hands, keep your arms unfolded, and your legs uncrossed. You can develop harmony by "matching and mirroring" your client’s body language gestures. Matching and mirroring is unconscious mimicry. It is a way of subconsciously telling someone that you like them and agree with them.
Improve your active listening skills. To develop and encourage conversation, use open-ended questions to probe the meaning behind your prospect's statements. Occasionally repeat your prospect's words verbatim. By restating their key words or phrases, you not only clarify communication, but also build rapport. Keep your attention focused on what your client is saying and avoid the temptation to interrupt, argue, or dominate the conversation.
Little things make a big difference
Rendering quality customer service is both a responsibility and an opportunity. Often salespeople view customer service as an administrative burden that takes them away from making a sale. The truth is that customer service provides opportunities for cross-selling, up-selling, and generating quality referrals.
Clients describe quality customer service in terms of attention to detail and responsiveness. Customer satisfaction surveys consistently point to the fact that the little things make a big difference. Not surprisingly, the top two customer complaints with regards to customer service are unreturned phone calls and a failure to keep promises and commitments. Make an effort to see yourself through your clients' eyes. True customer service is meeting and surpassing your clients' expectations.
Successful salespeople "go the extra mile" when providing service and turn the customers they serve into advocates to help them promote their business. Your referrals and follow on business are in direct proportion to the quality and quantity of service you render on a daily basis. Want more referrals? Improve your service.
Here are five powerful ways to improve the service you provide your clients:
In this Mobile Moment series we will be sharing a variety of topics, tips and ideas to help you maximize your best real estate tool—your mobile phone.
Text Etiquette for Reaching Your Past, Current & Prospective Clients
1. Identify Yourself: While it may be common for you, as a real estate professional, to save every single person you meet as a contact in your phone, it’s safe to assume not every person you’ve met or worked with will do the same with your contact information. (We know, who wouldn’t want to save your number and profile photo!) So, when you’re reaching out to a client (past, current or prospective) for the first time in a while it’s important to identify yourself. Trust us, you’ll get a better response and it makes it more comfortable for the client in case they don’t have you already saved as a contact.
2. Be Clear and Concise: Texting was invented to create a communications medium for short messages which require a quick reply. And, while that has evolved over time and many people use texting as a primary means of electronic communication it’s still important to remember to keep your messages on point. If it gets lengthy, send an email or pick up the phone.
3. No Slang ’Round Here: Know your audience and what they might think is (or isn’t) appropriate. Best rule of thumb for people with whom you aren’t personal friends with is, “If you wouldn’t say it to your grandmother then you probably shouldn’t say it to a client.” Conservative? Maybe. But better to be safe than sorry when it comes to making sure you’re communicating appropriately in a real estate business setting.
4. Target Your Audience: We all hate SPAM, right? Well, keeping that in mind when you send promotional information will go a long way for helping your success rates. Try tailoring your promotional text messages based on how you have your CRM database organized. If you have a list of clients who like waterfront properties, then try sending information about maintenance tips for waterfront homes to that specific group. Likewise, if you’ve identified a group of prospective and past clients who all have school-aged children try sending a message about an upcoming family-friendly event in your local area. Keeping your messages relevant when possible will teach people to read (and respond) to your text messages.
5. Stay Timely: If you got something great to share, don’t wait! Time is of the essence when it comes to effective text message marketing. Whether you’re sharing a hot listing or notifying a seller about an interested buyer, texting is a great option for communicating your message in a timely fashion.
From the experts at Dotsignal
Do you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers.
These five tips will help you gain followers, attract prospects and make connections on your social channels...for free!
1. Create Compelling Content
If you create real estate content that helps or entertains people, they’ll be compelled to read and share it. Your content may take the form of a helpful home staging blog post, a local market report, or even an infographic for first-time buyers.
Taking the time to find the right words—and the right graphics—will pay off big time. If you don’t, your lack of enthusiasm will show, and your audience won’t engage, which may lead to you feeling prematurely frustrated with social media as a marketing channel.
2. Post Strategically
Now that you know what you want to say, determine how and when you should post it. Posts that go up on Thursday, Friday and Saturday tend to receive the most engagement, especially if shared in the early afternoon. Don’t post too often though. When you post multiple times a day, people may start ignoring—or even hiding—your posts.
Many platforms have scheduling tools that allow you to prepare your posts in advance. Try TweetDeck for Twitter or the Facebook Pages Manager app on your mobile device.
3. Engage Your Audience
When someone takes the time to like, share or comment on one of your posts, return the favor by responding to thank them. This is especially important on Facebook, where comments are seen as engagement, helping to widen the reach of your post. The more comments you have (including your own), the more people will see what you shared.
4. Stop Talking About Yourself
Social media is where people go to engage other people and brands in conversation. They’re not there hoping to see real estate advertisements. If all of your posts are about your new listing or next open house, you’re unlikely to get many followers or see much interaction.
A better approach is to ask questions, offer home tips and share information about local events to show you have a strong knowledge of both the industry and your marketplace.
5. Remember to Share
Sharing content created by other social media users will help you build relationships that expand your reach. Find colleagues, referral partners and industry leaders who are using the same channels you are, and follow them. The more often you comment on and share their posts, the more likely it is that they’ll reciprocate and share your content. When they do, your social media posts will have the ability to reach a whole new audience.
Don’t forget to include links to your social accounts on your real estate website and in your email signature so people know where to find you. Now get out there and start networking!